The world is becoming more complicated by the day. And there are new perspectives being offered by the minute. This blog is my attempt to use common sense to simplify things a bit from an entrepreneur’s perspective. And as the cliché goes, "Common sense isn't all that common." Over the last several years, I have learnt a lot by launching a couple of companies. The kind of stuff that you can't learn at B-School. Most often, my learnings seem counter-intuitive, or certainly against the current schools of "Business-as-Usual" thought. Hence, I call my blog Business Unusual. Hope you find my ramblings of some value. If you have any suggestions, please let me know through a comment on any of my posts. Happy reading!